Privacy Policy

Last updated: April 22, 2026

This Privacy Policy describes how LawnWire ("we," "us," or "our") collects, uses, and protects information when you use the LawnWire website, applications, and related services (collectively, the "Service"). By using the Service, you agree to the terms of this Privacy Policy.

1. Information We Collect

Information You Provide Directly

• Account information: Email address, password (hashed), first name, last name, phone number, and locale when you create a LawnWire account.
• Organization information: Business name, business contact details, and other details you provide about your lawn care business.
• Client and customer information: Names, phone numbers, email addresses, addresses, property details (including location coordinates), service notes, preferences, and communication preferences for the customers you manage within the Service.
• Service data: Schedules, jobs, visits, invoices, payments, services performed, and other operational data you enter into the Service.
• Communication: Messages, feedback, support requests, and other content you send to us or through the Service.
• Early access signups: If you sign up via a form on our website, we collect your email address and information you provide about your business (such as customer count).

Information Collected Automatically

• Usage data: Pages visited, features used, actions taken within the Service, timestamps, and referring URLs.
• Device and technical data: IP address, browser type and version, operating system, device identifiers, and similar technical information.
• Location data: Approximate location derived from IP address. With permission, more precise location data from mobile devices for routing features.
• Cookies and similar technologies: See the Cookies section below.

Information From Third Parties

• Google Sign-In: If you sign in using Google, we receive your email address, name, and Google user ID as described in the Google Sign-In section below.
• Payment processors: Transaction confirmations and non-sensitive payment metadata from Stripe.
• Analytics providers: Aggregated data from analytics tools described below.

2. How We Use Information

We use the information we collect to:

• Provide, operate, maintain, and improve the Service
• Create and manage your account
• Process transactions and send related confirmations
• Deliver scheduled communications on your behalf (appointment reminders, invoices, service notifications) to your clients
• Respond to support requests and communicate with you about the Service
• Send product updates, newsletters, and marketing communications (which you can opt out of)
• Monitor and analyze usage to understand and improve the Service
• Detect, prevent, and address fraud, abuse, security issues, and technical issues
• Comply with legal obligations and enforce our terms
• For other purposes disclosed at the time of collection or with your consent

3. Legal Basis for Processing

We process personal information on the following legal bases:

• Contract: To perform the services you request and fulfill our obligations under our Terms of Service.
• Legitimate interests: To operate, improve, and secure the Service, prevent fraud, and communicate with you about the Service.
• Consent: For marketing communications and certain optional features, where you have opted in.
• Legal obligation: To comply with applicable laws, regulations, and legal processes.

4. How We Share Information

We do not sell your personal information. We may share information in the following circumstances:

• Service providers: We share information with third parties that help us operate the Service, including hosting providers, email delivery services, SMS providers, analytics providers, payment processors, customer support tools, and similar vendors. These providers are contractually bound to protect your information and use it only for the purposes we specify.
• With your direction: When you use the Service to send invoices, reminders, or other communications to your clients, we transmit that information as directed.
• Business transfers: In connection with a merger, acquisition, financing, or sale of all or part of our business, your information may be transferred to the acquiring entity.
• Legal requirements: We may disclose information when we believe in good faith that disclosure is necessary to comply with a legal obligation, protect our rights or property, protect the safety of users or the public, or investigate fraud or security issues.
• With your consent: For any other purpose disclosed to you at the time of collection.

5. Payment Processing

LawnWire uses Stripe, Inc. to process payments for our subscription services and to enable our users to collect payments from their own customers through Stripe Connect. When you provide payment information, that information is transmitted directly to Stripe and is subject to Stripe's privacy policy.

LawnWire does not store, retain, or have access to credit card numbers, CVV codes, bank account numbers, or any other sensitive payment credentials — ever. All payment credentials are handled exclusively by Stripe, which is PCI DSS Level 1 certified. We only receive non-sensitive transaction metadata such as transaction IDs, amounts, status, and timestamps.

For our users who enable payment collection through Stripe Connect (or similar features), payment information from their customers is processed directly by Stripe. LawnWire never stores or has access to the payment credentials of your customers.

For more information about Stripe's privacy practices, please see Stripe's Privacy Policy.

6. Google Sign-In

If you choose to sign in to LawnWire using Google, we receive the following information from Google:

• Your email address
• Your name (first and last)
• Your Google user ID
• Your profile picture (if you have one set)
• Your locale preference

We use this information solely to create and authenticate your LawnWire account. We do not access your Gmail, Calendar, Drive, Contacts, or any other Google services beyond what is required to authenticate you. We do not post to your Google account or access your Google data without your explicit permission.

You can revoke LawnWire's access to your Google account at any time by visiting your Google Account permissions page.

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

7. Cookies and Tracking Technologies

LawnWire uses cookies and similar tracking technologies to:

• Keep you signed in between sessions
• Remember your preferences
• Measure how the Service is used
• Improve performance and functionality
• Support marketing and analytics efforts

Most browsers allow you to control cookies through settings. Disabling cookies may limit your ability to use certain features of the Service.

8. Analytics and Marketing Tools

We use analytics, product, and marketing tools to understand how the Service is used and to communicate with users. These tools may include, but are not limited to:

• Google Analytics and Google Ads
• Matomo (self-hosted analytics)
• Mautic (email marketing)
• Product analytics and session recording tools
• Email delivery and CRM platforms
• Customer support platforms

We may add, change, or remove tools over time. These tools process information in accordance with their own privacy policies and our data processing agreements with them.

9. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service.

After you delete your account or request deletion:

• We typically delete or anonymize personal information within 90 days, though we may purge sooner on request.
• Information necessary to comply with legal, tax, accounting, or contractual obligations (including billing records) may be retained for longer periods as required by law.
• Information that has been de-identified or aggregated may be retained indefinitely for analytics and product improvement.
• Backup copies may persist for up to 90 additional days before being overwritten.

10. Data Security

We use reasonable technical, administrative, and physical safeguards designed to protect personal information, including encryption in transit (TLS), encryption at rest where applicable, access controls, and regular security reviews.

No method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

11. Your Rights and Choices

Depending on your location, you may have rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Correct inaccurate personal information
• Delete your personal information (subject to legal retention requirements)
• Object to or restrict certain processing
• Port your data to another service
• Withdraw consent where processing is based on consent
• Opt out of marketing communications at any time using the unsubscribe link in our emails or by contacting us

To exercise these rights, contact us at hello@lawnwire.com. We will respond within a reasonable timeframe as required by applicable law.

12. California Privacy Rights (CCPA/CPRA)

California residents have the following rights under the California Consumer Privacy Act and California Privacy Rights Act:

• Right to know what personal information we collect, use, disclose, and sell.
• Right to delete personal information we have collected from you.
• Right to correct inaccurate personal information.
• Right to opt out of the sale or sharing of personal information. LawnWire does not sell personal information.
• Right to limit the use of sensitive personal information.
• Right to non-discrimination for exercising your rights.

To exercise these rights, email hello@lawnwire.com with "California Privacy Request" in the subject line.

13. Children's Privacy

LawnWire is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information. If you believe a child has provided us with personal information, please contact us.

14. International Users

LawnWire is operated from the United States. If you access the Service from outside the United States, your information will be transferred to, stored, and processed in the United States. By using the Service, you consent to this transfer and processing.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top indicates when this policy was last revised. If we make material changes, we will notify you by email or through the Service before the changes take effect. Your continued use of the Service after changes take effect constitutes acceptance of the updated policy.

16. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or our handling of your personal information, please contact us at:

LawnWire
Email: hello@lawnwire.com

For our mailing address or additional contact information, please email us at the address above.